Take a look at any predictions, trends or business forecasts about marketing and sales and they all agree that Video Marketing will continue to be bigger and more important than ever.
Whether you market your business with email, social media or paid Facebook ads, video has become THE single best way to get seen and get sales on the web. So if you do any kind of business online, video is no longer a luxury – it is a must!
The problem is, most small business owners – even otherwise successful, six-figure coaches – still struggle with getting video “right.” A patchwork of half-assed videos posted inconsistently is not a video marketing strategy!
If you fall into this category, as do most entrepreneurs, then you’re missing opportunities and leaving money on the table. (Not good!)
To get your video act together and claim your share of the online video gold rush, there are five key videos that you need to produce or update: Your home page video, a YouTube video series, a regular video “show,” video emails, and your “about me” video.
(Learn to make all these videos and more in the 30-Day Video Challenge at http://www.30-dayvideochallenge.com)
Let’s look at each video in more detail:
1. Upgrade Your Home Page Video for Better Conversions and List Growth
Your home page video is your “first impression” video and your best opportunity to introduce
yourself and really connect with your web visitors. Since first impressions are lasting
impressions, your welcome video better be great! Keep it short, punchy and professional.
Make sure you “finish strong” with a clear and compelling call to action. More often than not,
that CTA is an opt-in offer so you can grow your list and keep in touch with your new peeps.
2. Revitalize and Optimize Your YouTube Channel with a New Expert Tips Series
There are so many good reasons why you need to have a strong YouTube presence: YouTube is the second largest search engine with billions of visitors daily. The SEO benefits alone are
tremendous, and your visibility potential is enormous. If you can’t be found on YouTube, you’re
missing a huge opportunity. With “how to” videos being the most popular, an “expert tips”
series is your chance to dominate your niche as the “go to” expert. Once you’ve created
content-rich videos for YouTube, you’ve still got to optimize those videos with search-friendly
titles, keywords, thumbnails, annotations, and other optimization tactics.
3. Create a Regular, Live Streaming Video “Show” for Appointment Viewing
With the advent of free, mass-appeal, live video streaming services like Facebook Live
Periscope and YouTube Live, having your own web TV channel is not just a reality, it’s practically a requirement. You can “plant your flag” and build your brand by launching a weekly (or monthly)
web TV show – whether it’s a webinar format using Facebook Live, or an interview series on zoom.us, The key is to establish a “beach head” before the space gets any more crowded. When it comes to live streaming, you snooze, you lose!
4. Connect and Engage Your Prospects with a Video Email Campaign
One of the simplest, yet most effective videos you can create is video email. Vmail provides you
with a very personal and direct way to connect with your prospects, colleagues and clients.
Vmail breaks through the clutter and commands attention. There are several video email
resources, and some are free. Check out MailVu.com, Eyejot.com, or, for a more
feature-rich (paid) option, look at BombBomb.com
5. Tell Your Story with an “About Me” Video or “Highlight” Reel
The fifth and final “must have” type of video is your about me or highlight reel video. An
“about” video is your opportunity to bring your bio to life and share your story. A video is far
more compelling than the usual, printed bio. And if you’re a speaker, you can turbo-charge your
about video by making it a highlight or “sizzle” demo reel video. A professionally produced
speaker reel is vital if you hope to get bigger and better paid speaking gigs.
The last important puzzle piece is that you must post, distribute and share these videos for maximum reach and visibility. Use every marketing tool at your disposal, including YouTube, social media, email, and even paid advertising on YouTube and/or Facebook.
Right now, you can discover how to make all these videos and more in the 30-Day Video Challenge at http://www.30-dayvideochallenge.com. It’s not too late to jump in and get the resources, support and accountability you need to get those videos done!
© 2016 Lou Bortone www.LouBortone.com